Wrote a blog post about Deep Learning for Mobile Personal Expression, entire blog post is available at: http://corp.zedge.net/developers-blog/deep-learning-at-zedge — and start of blog post is shown underneath.
Our main product is an app — Zedge Ringtones & Wallpapers — that provides wallpapers, ringtones, app icons, game recommendations and notification sounds customized for your mobile device. Zedge apps have been downloaded more than 200 million times for iOS and Android and is used by millions of people worldwide each month.
People use our apps for self-expression. Setting a wallpaper, ringtone or app icons on your mobile device is in many ways similar to selecting clothes, hairstyle or other fashion statements. In fact people try a wallpaper or ringtone in a similar manner as they would try clothes in a dressing room before making a purchase decision, they try different wallpapers or ringtones before deciding on one they want to keep for a while.
The decision for selecting a wallpaper is not taken lightly, since people interact and view their mobile device (and background wallpaper) a lot:
- iOS — Apple presented at their WWDC conference (June 2016) that people unlock their iPhone 80 times a day (i.e. 5–7 times per hour). Several of those times you might see your wallpaper background (reference: https://developer.apple.com/vi…)
- Android — Research by DScout (June 2016) showed that average users in their study daily touched their phone 2617 times, used their phone for 145 minutes, engaged in 76 separate phone sessions, 47% of sessions were on the lock screen (references: http://www.businessinsider.com… andhttp://blog.dscout.com/mobile-…)
… The entire blog post is available at: